Highlights
Brand positioning and creative strategy for a cult-fav indie coffee house which saw them rattling cages by partnering with some of the biggest names in sports, and then erasing them completely in the world’s first nameless NIL deal.
Comms journey mapping for an irreverent sandwich chain that got them delivering metasandwiches to the metamasses in a first-to-market URL to IRL experience.
Comms strategy for one brave pancake pioneer which had them teasing the world, flipping expectations and breaking records by whipping up more online mentions than ‘Fearless Girl’, ‘McWhopper’ and ‘Red Bull Stratos’ combined.
Qual research and cultural strategy for a global entertainment superbrand that helped them re-capture the hearts of 6, 16 and 60 year olds all with the same comms approach.
Cultural insights and consumer journey mapping to uncover latent opportunities for engagement for the big swoosh to win over teenage girl basketball players who have the world both at their feet, and at their back.
Jamming alongside some of the world’s best and bravest at Mojo Supermarket, Anomaly, 72&Sunny, Leo Burnett, SidLee, and beyond.
Getting work recognised with awards from Effie, Cannes, AdWeek, WARC, Festival of Media and MediaPost.
Lowlights
Bringing unrestrained enthusiasm into emails in the form of exclamation marks applied frequently and unabashedly!!!!
Spotify insisting on serving me its “sad girl starter pack” playlist just cause I listened to Taylor Swift while sobbing uncontrollably, like one time.
Googling “will last night’s pizza from the night before last give me salmonella reddit”
My weekly screen time notification.
Ordering dirty spiced apple chai lattes with cereal milk and then covering the marker on the cup and pretending it’s an Ethiopian pourover.
Having to actually cull down this list :(
Client Spotlights
"Nat is a powerhouse talent, a rare blend of comms and social brilliance. She has an uncanny ability to tap into human truths and spin them into strategies that ignite. She's a born storyteller and a strategic force. At Mojo Supermarket, she hit the ground running, delivering a knockout strategy for Death Wish Coffee. Working with her was a blast, and I'd recommend her without hesitation to anyone looking for a game-changer."
- Ryan McDaid (Head of Strategy, Mojo Supermarket)
“Natalie is a gun strategist who has worked with us at Hecho Studios now across multiple projects. She is my go to comms specialist, and my first call when fast thinking and making is required. Natalie is versatile, catches on quickly, comes with her own point of view (which we love), works as easily independently as she does in teams and does so with an energy that is simply unbeatable. Her ability to dig into data to find the diamond of an insight is a sheer delight to witness. I would hire her again and again and again and again.”
- Briony McCarthy (President, 72&Sunny’s Hecho Studios)
“Nat has freelanced for us over 2 occasions at Leo's and both times has been an immediate and extensive boon to both the strategy team and the agency at large. Nat has an incredible capacity to develop insightful, inventive strategies on urgent timelines across multiple industries. During her most recent stint with us, over 10 days, Nat put together strategies to guide projects as varied as girls in sport and tourism, showing amazing strategic thinking, but also easily navigating the Leo's way of working to present seamless solutions that can now be used for ongoing projects. I can't recommend Nat more highly and am excitedly awaiting the day--if ever--that she hangs up her freelancing hat and we can get her on the team permanently. In the meantime, you'll be hard pressed to find someone more strategically skilled and cool under the pressure of entering a new agency environment and delivering on urgent client needs.”
- Abbie Dubin-Rhodin (Senior Director, Leo Burnett)
“Natalie was able to jump in on short notice and lead one of our Cannes Lions submissions. She was able to quickly absorb a mound of information about a complex campaign and quickly craft the story across several deliverables. The submission turned out substantially better than we could have imagined. She's whip-smart and doesn't miss a detail. Would work with her again in an instant.”
- Pete Scanlon (Strategy Director, Google)