Highlights
Brand positioning and creative strategy for a cult-fav indie coffee house which saw them rattling cages by partnering with some of the biggest names in sports, and then erasing them completely in the world’s first nameless NIL deal.
Comms journey mapping for an irreverent sandwich chain that got them delivering metasandwiches to the metamasses in a first-to-market URL to IRL experience.
Comms strategy for one brave pancake pioneer which had them teasing the world, flipping expectations and breaking records by whipping up more online mentions than ‘Fearless Girl’, ‘McWhopper’ and ‘Red Bull Stratos’ combined.
Qual research and cultural strategy for a global entertainment superbrand that helped them re-capture the hearts of 6, 16 and 60 year olds all with the same comms approach.
Cultural insights and consumer journey mapping to uncover latent opportunities for engagement for the big swoosh to win over teenage girl basketball players who have the world both at their feet, and at their back.
Jamming alongside some of the world’s best and bravest at Mojo Supermarket, Anomaly, 72&Sunny, Leo Burnett, SidLee, and beyond.
Getting work recognised with awards from Effie, Cannes, AdWeek, WARC, Festival of Media and MediaPost.
Lowlights
Bringing unrestrained enthusiasm into emails in the form of exclamation marks applied frequently and unabashedly!!!!
Spotify insisting on serving me its “sad girl starter pack” playlist just cause I listened to Taylor Swift while sobbing uncontrollably, like one time.
Googling “will last night’s pizza from the night before last give me salmonella reddit”
My weekly screen time notification.
Ordering dirty spiced apple chai lattes with cereal milk and then covering the marker on the cup and pretending it’s an Ethiopian pourover.
Having to actually cull down this list :(